Purpose:
This letter serves to announce and communicate the
details of the 2008 Publix End of Summer Savings Spectacular promotion.
This program will be exclusively for meat department brands.
Program Details:
Publix is
offering the opportunity to participate in an exciting consumer marketing
program. Details:
- Customized insert page in the
Publix Monthly Grocery CO-OP dropping in all Publix markets on 8/09/08.
Circulation is 4.7 MM (160,000 Miami Hispanic newspapers) with an
additional 500 flyers in each store.
- Brand specific shelf signs
reflecting coupon offer or advantage buy price, along with the Summer
Savings Spectacular logo, to be placed on shelf for four weeks 8/09/08 –
9/5/08.
Cost:
Participation Options
·
3 Coupon spaces available @ $11,000
per coupon (limited to one brand)
o
Coupons can either use look up number
or manufacturer UPC
·
10 Advantage Buy spaces @ $8,900 per
brand/space
o
Advantage Buys will be scanned for the
4 weeks of the program
·
Both options include customized shelf
signs in all stores, 4.7 million circulation of flyer
Deadline:
·
Proposals are due to Craig Fisher no later
than 5/02/08
o
Craig Fisher will select the
participating brands if more proposals are received than there are spaces
available
·
Brands will be notified of
participation approval by Craig Fisher the week of 5/9/08
Vendor Responsibilities:
·
Complete the Publix 2008 COOP August
Summer Savings Insert.xls form and e-mail to Craig Fisher by 5/02/08
deadline
·
Once notified of participation
approval
o
Submit cost form to appropriate buyer
by 5/16/08
o
Necessary brand artwork due 5/23/08
§
You will be contacted by PromoPoint
Marketing as to the details of the artwork requirements for your brand
Program Implementation:
·
The contact for any questions regarding the
program implementation is: Frozen & Refrigerated Foods of Central Florida
o
Contacts: Steve Meyer (813) 340-0601;
Charlie Pelant 727-560-5822
You will be
billed by the Frozen & Refrigerated Foods of Central Florida for the
event. Payment due by 9/29/08.
