–Tie in with NFRA promotion: Kung Fu Panda – animated movie

–Theme: “Kickin’ Summer Savings”

–Grocery Co-Op tie-in Dairy/Ice Cream

• •Customized 2 page freestanding insert via monthly Publix Co-Op Flyer which drops in all Publix markets June 15, 2008.  Circulation is @ 4.7 MM.  Hispanic version included.

• •500 inserts and customized shelf signs distributed to each Publix Store and signs remain on shelf for four weeks

• •In-Store Selling Event: Two brands will have the opportunity to have their product sampled (6 hour demos) at the 800 stores where the additional flyers will be handed out on Saturday, June 21st. An additional 200 pages will be provided to each of those stores.  Posters supporting the event will be provided to decorate each demo table.

•26 Opportunities for Vendors:

• •2 Brands to have ‘In-Store Selling Events’ (sampling demos) in 800 Stores $56,000 per spot

• •4 coupons participants $14,300 per spot

• •20 advantage buy participants $12,200 per spot

–Coordinate with Publix Ads

• •Use message box to communicate Dairy benefits and include NFRA logos