Welcome to MARCH FROZEN FOODS MONTH 2009!

Click on the links below to go directly to those program details:

Publix March Frozen Foods Month Program

Publix March Frozen Food CO-OP Insert Form

Check out these exciting program details:

CO-OP INSERT: Customized insert page in the Publix Monthly Grocery CO-OP dropping in all Publix markets on 3/07/09. Circulation is 4.2 MM (160,000 Miami Hispanic market) with an additional 500 flyers in each store
SIGNAGE: Brand specific shelf signs reflecting coupon offer or advantage buy price, along with the customized event logo, to be placed on shelf for four weeks 3/07/09 - 4/03/09.
DRY DEMOS: 475 Demos handing out customized inserts will occur in 475 Publix frozen food stores on Saturday, March 15th & Sunday, March 16th...6 hours each day. An additional 400 inserts will be provided to each of those stores. Posters supporting the event will be handed out.
WET DEMOS: Two (2) vendors will have the opportunity to have their product sampled (6 hours each vendor) at the 475 stores where the additional flyers will be handed out.
STATIC CLINGS: All Publix Stores will receive 25 static clings advertising March Frozen Foods Month.

Cost: Participation Options - 26 spaces available

Two (2) demo packages available; sample your brand in 475 Publix stores for 6 hours
- Total cost of $69,000 per brand includes:
  - Sampling in 475 Publix stores for 3 hours
  - Participation in March FF Month Co-op with either Advantage Buy or Coupon (value of $14,500 or $12,500)
  - All demo costs (fees, product costs, supplies needed) covered.
- Program fee does not include coupon redemption if used.

Eight (8) Coupon spaces available @ $14,500 per coupon (limited to one brand)
- Coupons can either use look up number or manufacturer UPC

26 Advantage Buy spaces @ $12,500 per brand/space

Advantage Buys will be scanned for the 4 weeks of the program

All three levels of participation include customized shelf signs for participating products in all stores, 4.2 million circulation of flyer, static clings and 400 additional flyers handed out in 475 stores.

To download letter in Word from Publix on details of the program, click here.

To download co-op insert page in Excel, click here.

A Strong Tradition to Giving Back

Frozen & Refrigerated Foods of Central Florida has a strong tradition of giving back to the community by donating our time and resources to such causes as:

Annual Make-A-Wish Golf Tournament Enjoy a day of golf with others from the food industry in this most charitable golf tournament. We have donated almost $300,000 in the past 16 years. Link to Make-A-Wish Foundation	More Health A unique, Exciting, educational program for school children of all ages. This program includes summer camp as well as educational events during the year. Link to More Health
Paint Your Heart Out Tampa Bay! Each spring thousands of volunteers and sponsors join together to paint the houses of low income elderly homeowners in the city of Tampa. They donate hours, dollars, supplies and enthusiasm. Link to Paint Your Heart Out Tampa!	Metropolitan Ministries Founded in 1972, Metropolitan Ministries is one of America's most effective, innovative and leading caregivers serving the homeless and those at risk of becoming homeless. Link to Metropolitan Ministries
Wimauma Elementary School Visits Bringing food and treats to children in a migrant farm worker community.

Please feel free to contact us at:

Joyce Alderman
Frozen & Refrigerated Foods of Central Florida
P O Box 3472
Clearwater Beach, FL 33767-8472
Phone: (727) 445-9222
Fax: (727) 447-3084
Email: cfffa@mindspring.com