We have a 'cool' new address, phone and email...see bottom of page!

OUR PURPOSE: To promote the sales and consumption of Frozen & Refrigerated Foods through programs that provide value and effectiveness for our retailers, participating products and consumers.

Winner of 14 Golden Penguin Awards and 16 Silver Penguin Awards
for outstanding promotions supporting the Frozen & Refrigerated Foods Industry and our customers. 
Thank you for your support!

Wimauma Elementary Christmas Charity Event

Early December the board members and many volunteers participated in our annual Wimauma Elementary School Christmas Event

Wimauma Elementary is a school in southern Hillsborough County where there are a number of children from poor migrant homes.  FRFCF has sponsored this Christmas event for almost 20 years!

The event included Santa Claus arriving escorted by the Wimaumw Fire Department, his Elves that provided balloons and other goodies and many volunteers who gave each child a bag full of Christmas joy!

Click here to see a PowerPoint presentation of our event done by board member Ginger Robbins.

Now Selling!

Publix 2015 March Frozen Foods Month Program

Publix is offering suppliers the opportunity to participate in an exciting consumer marketing program.  Details:

  • Customized insert page in the Publix Monthly Grocery CO-OP dropping in all Publix markets on 3/14/15- circulation is 4.7 million (3.2 million newspapers).   Every Publix store also receives 1,000 flyers.
  • Brand specific shelf signs reflecting coupon offer or reduced price point along with the customized event logo, to be placed on shelf for three  weeks 3/14/15 4/03/15
  • Demos handing out the customized inserts will occur in 900 Publix stores for one day the weekend of 3/21/15.   An additional 200 pages will be provided to each of those stores.   Tent cards supporting the event will be provided to decorate each demo table and each store will receive 25 March Cool Food For Families static clings.
  • Two (2) vendors will have the opportunity to have their product sampled at the 900 stores where the additional flyers will be handed out. Each vendor will have the opportunity to provide additional product support materials to be handed out during the sampling.

The co-op insert page will be processed differently than the standard method for the Dry Grocery Co-Op. All proposals need to be emailed to Michael Palestrini by 12/05/14  Vendors will be notified of participation approval by 12/19/14.

Click here to download letter from Publix (Word)

Click here to download participation form (Excel)

Save the Date!

2015 Make-A-Wish Golf Tournament

March 16 & 17th

Our Make-A-Wish Golf Tournament will held on March 16 & 17, 2015 at beautiful
Reunion Resort in Orlando, FL.

Book your spot now to this outstanding event!

To register, click the link below:


Thanks to EVERYONE for your great support!  Due to YOUR support we were able to grant three wishes for Make-A-Wish children!

Special thanks to our attending retailers

as well as the President, Senior Vice President and entire Executive Committee from the
National Frozen & Refrigerated Foods Association

Check out our pictures from our 2014 event!

Giving Back to Our Community!

We give our time and resources to a lot of charities.  Click here to see our how we give back to our community!


NFRA Jack Cofer &
Frozen & Refrigerated Foods of Central FL Scholarships: 

The NFRA & F&RFCF awarded two students scholarship money at the University of South Florida College of Business.  In attendance were President Linda Lamberson and Vice President John Bottomley..  Best of luck to the students in their future endeavors!

Board of Directors

Thanks to our volunteers who serve on Frozen & Refrigerated Foods of Central Florida's Board.  It's through you that makes our association one of the strongest in the United States!

Click here to see the list of present Board of Directors.

Key Links

We are just a small part of some great organizations supporting Frozen & Refrigerated Foods throughout the country.  Click here to see the key links supporting our organization, our customers and consumers!

  Contact Us

We appreciate you visiting our web site.  If you have any questions or would just like more information on our programs, association or events, please click here to go directly to our 'Contact Us' page.

For more information on programs offered, please feel free to contact us at:

Frozen & Refrigerated Foods of Central Florida
P O Box 46787
Tampa, FL 33646
Phone: (813) 712-9472
Email: shivers@coolfoods.org
Download Outlook v-card address, click here)

Linda Lamberson, President

John Bottomley, Vice President
Email: john.bottomley@sargento.com



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